_oº°•‹Internet Institution Case Study›•°ºo_

_oº°•‹MSN-(the Microsoft Network)›•°ºo_

The company was founded to develop and sell BASIC interpreters for the Altair 8800. Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems.


•Who owns the site??
MSN (a collection of internet services) is owned by Microsoft.
William (Bill) H. Gates is chairman of Microsoft Corporation, the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

•Do they also own any traditional media businesses?
No

•What other internet sites do they own?
Microsoft currently own sites such as: Hotmail, XBox franchise and Windows live, but thy are going to merge with 'Yahoo' as part their future plans for Microsoft's expansion in the field.

•What is its revenue?
Microsoft has a yearly income of an estimated $60million. http://www.microsoft.com/msft/download/Yearly%20Income%20Statements.xls

•What is its overall worth?

Microsoft is worth approximately $90billion

• 5 Key facts about the institution:

•Founded in 1975, Microsoft is the worldwide leader in software, services, and solutions that help people and businesses realize their full potential.

•The US-based company Microsoft has become one of the world's top companies and the uncontested global leader in software due to its two star products: the Windows operating system and Microsoft Office.

•Microsoft has long been considered a champion of innovation since it was founded in 1975 by Bill Gates, who left the company this year in June.

•The software major currently faces steep competition from Internet giant Google which has mounted a massive challenge to Microsoft's dominance by launching a series of free Internet software products last year.

•The company has locations in 104 countries and employs 80,000 people, 60 percent of whom work in the United States.

•Key Quotes:

* "a computer on every desk and in every home, running Microsoft software."- Microsoft

* "It's Microsoft versus mankind, with Microsoft having only a slight lead. "- Larry Ellison

*Microsoft is not about greed. It's about innovation and fairness- Bill Gates

Summary of two articles:

History of Microsoft:

* Bill Gates contacted Micro Instrumentation and Telemetry Systems to demonstrate basic programming for their new micro computer.

*The comapany agreed to distributed Bill Gates new softwate computer and Bill Gates moved near to MIT in New Jersey and microsoft was founded there.

*On January 1, 1979, the company moved from Albuquerque to a new home in Bellevue, Washington. Steve Ballmer joined the company on June 11, 1980, and later succeeded Bill Gates as CEO.

*On August 12, 1981, after negotiations with Digital Research failed, IBM awarded a contract to Microsoft to provide a version of the CP/M operating system, which was set to be used in the upcoming IBM Personal Computer.

*The company expanded into new markets with the release of the Microsoft Mouse in 1983, as well as a publishing division named Microsoft Press.

1995-2005 internet and legal issues:

•In 1995, Microsoft released Windows 95, a new version of the company's flagship operating system which featured a completely new user interface.

•On, May 26, 1995, following Bill Gates's internal "Internet Tidal Wave memo", Microsoft began to expand its product line into computer networking and the World Wide Web.

•On August 24, 1995, it launched a major online services, MSN (Microsoft Network), as a direct competitor to AOL. MSN became an umbrella service for Microsoft's online services.

•The year 1998 was significant in Microsoft's history, with Bill Gates appointing Steve Ballmer as president of Microsoft but remaining as Chair and CEO himself. The company released Windows 98, an update to Windows 95 that incorporated a number of Internet-focused features and support for new types of devices

•Microsoft encountered turmoil in March 2004 when antitrust legal action was brought against it by the European Union for abusing its current dominance with the Windows operating system

Key Information...

As a company, and as individuals, Microsoft value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. They are committed to their customers and partners and have a passion for technology. They take on big challenges, and pride themselves on seeing them through. They hold themselves accountable to their customers, shareholders, partners, and employees by honoring their commitments, providing results, and striving for the highest quality.

[•][•][•]Top 5 Internet Productions[•][•][•]

• • • • • Top 5 Internet Productions • • • • •

[1]

I believe that this video deserves to be the top video production as it explores the main issues of the internet. Also, it consists of a balance between the imagery and text, attracting the audiences' attention and forcing their focus to the interest of the video.

[2]

I think that this video deserves to be in second place as it possess a very different and individual style. The video without being fully realised aesthetically still grabs the viewer's attention through the unique technique used to create it. The video is very distinguishable and expresses a depth of knowledge for the viewers.

[3]

This video effectively engages it's viewers through the complimenting sound track as well as the thorough information clearly expressed through imagery and text. The video also intertwined a comical tone which also successfully got hold of the viewer's attention.

[4]

Although this video was not so informative, it gave an in view of the 'dark side' of the internet and how real people are affected by it. The comparison between books and internet proves that the internet revolution has a major impact on each individual with any means of internet relation.

[5]

This is the fifth video which I believe has successfully grabbed my attention. The video consists of satirical images which portray a powerful message about the internet and the use of the colour red clearly signifies the draw backs. The structure of the video shows clear and coherent understanding of the internet.

Self Evaluation for Video =D

.*.*[Self Evaluation for Video =D]*.*.

As part of our Media homework we were asked to produce a 1 minute video with regards to the key aspects of the internet such as: what is so special about it and what are the draw backs. I produced my video using "Windows Movie Maker", which was quite simple to use however some what time consuming. Overall I believe that my video appropriately answered the key questions and included corresponding images with complimented the message the video was delivering. The quality of my production was of a good standard as the images were clear to see and the transitions looked effective. In terms of how aesthetic my production appeared was very high as I chose to make the text look bold and bright with flamboyant colours to look attractive. However my video had some draw backs as I was unable to upload sound on to my video because I did not have a mature understanding of the programmes. Also regarding the feedback, it appeared that my transitions needed to be slowed down in order for the audiences to read the text.

The production value of my production was competent however i believe this could have been very high if some things were altered as the information and understanding shown was of significant level.

Through this evaluation I believe that my WWW is that the video was of good quality and attractive as well as delievered the right information. However my EBI would be to extend my knowledge of the programme so that I can upload sound as well as slow the transitions down or reduce the text.

What is the difference between an internet user and a television user??

*°•oº[What is the difference between internet users and television viewers?]ºo•°*

Internet users are more interactive compared to television users as the interent offers more interactions for the user such as: social networking, listening to music, researching, etc. whereas on the other hand the T.V. limits to what extent you can interact. Also another advantage of using the internt is that you can do things simultaneously, for example researching as well as listening to music. however the internet also has its draw backs as access to certain websites such as porn does not have strong security control on who is accessing it also a percentage of people passively accept the information they get on the internet and don't even question it. The T.V. provides family orientation as it has its own unique sense of socialising with the family which the internet tends to break. However the TV also allows restricted viewers to watch programmes which are not suited to them as not all young viewers are encouraged not to watch TV after the watershed.

°•●○ [Reports of inflated YouTube running costs are good for Google] ○●•°

°•●○ [Reports of inflated YouTube running costs are good for Google] ○●•°

• Google watchers have delighted in speculating on the astronomical operational costs of YouTube for quite some time, mostly because it probably seems reassuring that even the mighty Google has some weak spots.
• A $1.76bn acquisition for something that costs them a fortune to run? RampRate put it at more like $83m, citing wholesale broadband deals and proprietary Google technology that would save those cash.
• Google has confirmed before that YouTube isn't profitable, but never given the extent of the loss. Taking the highest estimate for YouTube's revenues and lowest estimate of running costs, YouTube could actually be just about breaking even.
• RampRate also points out that Google is probably quite happy for YouTube to be seen as "a financial folly" because it helps it negotiate cheaper deals with rights holders.

°•●○ [D-day for Digital Britain plans] ○●•°

°•●○ [D-day for Digital Britain plans] ○●•°

• The Digital report, aims to provide a policy framework for the media, technology, telecoms, and music and film industries.



• Proposals are expected to expand issues from internet piracy to universal broadband access. The report’s main central focus has been on delivering firm actions on tackling internet piracy.



• Digital Britain is expected to promise legislation to standardise a process in which the internet service providers send warning letters to persistent illegal file sharers.



• There is not expected to be large-scale public funding, however, there has been talk of an industry levy to improve broadband access.



• The report will also seek to offer a viable funding solution for Channel 4, which is currently seeking support for its public service output such as advertising revenue declines in Channel 4 News.

°•●○ [Digital Media report] ○●•°

°•●○ [Digital Media report] ○●•°

(Ben Bradshaw: outlined Digital Britain proposals in Parliament)

• The government announced in it's Digital Britain report that all fixed-line telephone users will pay £6 a year to fund the rollout of fast broadband connection across the country.


• A monthly levy of 50p on every copper telephone line will help pay for next-generation broadband for 90% of the population.


• The government wanted to break the BBC's monopoly on the license fee and use the £200m "digital switchover surplus" from the license fee to help provide universal access to broadband before the next generation service is built.


• The government wants everyone to be able to receive broadband of at least 2Mbps by 2012 as it puts more public services online. The £6-a-year levy will rise between £150m and £175m a year to extend next-generation broadband .


• ITV has said it will pull out of providing regional news because it can no longer afford to fund it – but will continue to provide airtime for other media organisations to supply replacement programming.


• Bradshaw claimed that illegal sharefiling is a theft and punishments for repeat offenders could be to have the speed of their broadband connection reduced.


• The Conservative party labelled the report as "digital dithering from a dated government".